The Motion Media Arts Center, or the MMAC is a center that has been active
since 2002 serving local Austin creative communities. The MMAC hosts two
main programs, the Austin School of Film and the Austin Cinemaker Space,
abbreviated to ASOF and ACS accordingly. I worked for both programs as a
Marketing Assistant, a role which allowed me to expand my skills in both
design and business.
As a Marketing Assistant, I gained experience in building partnerships
with local organizations, securing needed funding and resources for our
weekly events. We emailed local organizations, ones that we often have
been customers to, with acknowledgement to their brand values and audience
aligning with our own at the MMAC. This allowed us to make a strong
argument as to why their products would best be advertised within our
space. Through my photography, I was also able to document the presence of
these sponsors in our space, and I created “Thank You” albums to be
delivered to each of our sponsors.
Throughout the months of my work, I recognized that many individuals in our space were having a difficult time distinguishing the MMAC from ASOF and ACS. In between the regular marketing work I conducted for the MMAC, I began to also survey individuals regarding their experience at the MMAC and it’s various programs. I received feedback from fellow employees, students aged 10 to early 30s, and event participants, all expressing a similar confusion. Most people knew our facility as ASOF or ACS, though neither were technically correct, we are the MMAC hosting those two programs!
For the branding guide, the main goal was to maintain the ASOF and ACS
logos due to their popularity, and create a new MMAC logo for usage. The
MMAC and its programs did not have any lossless forms of their logos so I
created SVG versions of the original logos for temporary use. I redesigned
the MMAC logo to better reflect a hierarchy between the center and its
programs.
After consulting my manager for feedback, she expressed to me that her
biggest desire was to have an expressive color palette, a rainbow of
colors, given we are a creative space supporting arts of all genres! I
adapted the guide to fit these desires.
This internship made me incredibly excited to work in the creative
field!
I regularly had so much fun working day to day with other
creatives within the MMAC, and learnt so much about how to collaborate
with others, how to act professionally with coworkers, students, and their
parents, how to navigate challenges quickly, and how to better market and
brand a creative business.
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