ANYA GUPTA

A Critique, To Clipper

Tools Used: Adobe Illustrator, Adobe Photoshop, Cricut Design Space,
X-Acto & Cardstock


Instructor: Professor Kate Catterall
Course: Objects and Spaces, UT Austin

Timeline: 3 weeks

Completed in 2024

The brief called for an item to be critically examined through it's packaging. I decided to further examine the lighter, conducting research on what a lighter was, and it’s potential routes for critical exploration.

I examined some critical and ordinary packaging designs for lighters (and other smoking paraphernalia) in order to see both the style of packaging, as well as methods on how to critic the item effectively.

Utilizing the ‘Design Thinking Framework’ by Alan Shearer, I was able to explore the depths of ideas surrounding the concept for the design of the lighter. These ideas will help to ultimately lead my design for the packaging surrounding this lighter.

I rapid prototyped several paper models, but found that they were not yielding enough surface area to conduct messaging through: instead they more so showed off the lighter, almost romanticizing it. I intended to do the opposite.

To do so, I decided to go back to standard “box” packaging, strategizing to create an exterior that was characteristic of the typical lighter branding, but when opened, revealed several interior layers asking the user questions.

Through additional field research (within my own conversation with assorted smokers) I found that old anti-smoking messaging tended to be ineffective.

I intended to find a new way of messaging, through reflection rather than shaming. I found in both my own personal experience, as well as through helping friends and family through addiction, reflection upon one’s experience and own happiness when smoking is a better convincer to quit or continue smoking.

Through iterative tests, remakes and reconstructions, I created the final product.

Want to read about the process in detail? Visit my Notion Blog!